What does it take to turn one of the most iconic names in cannabis into a modern, scalable business?

In this episode of Banking on Cannabis, Safe Harbor Financial CEO Terry Mendez sits down with Jonathan Black, CEO of Cheech & Chong, to unpack the realities of building a cannabis company in a heavily regulated, fast-changing industry.

Jonathan shares how Cheech & Chong balances legacy and culture with compliance, how banking and financial infrastructure can make or break growth, and why hemp and regulated cannabis can coexist rather than compete. 

From policy uncertainty to product strategy to long-term vision, this conversation offers practical insights for operators, investors, and industry leaders navigating what comes next.

Topics include:

• Protecting an iconic cannabis brand while scaling responsibly
• Banking challenges and financial stability in cannabis
• Hemp vs. cannabis: why both matter
• Regulatory risk, pivots, and long-term growth planning
• What success looks like for cannabis over the next 2–5 years
  
  

Hosted by Terry Mendez, CEO of Safe Harbor Financial

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